Dormant Accounts are an issue Credit Unions can no longer ignore with new member acquisition costs so high when compared to retaining current members. Onshore Marketing Solutions is putting its years of retention experience to work for Credit Unions by cutting the attrition rate caused by member dormancy and bringing these members back into the fold.

We will not only inform your inactive members of the potential closure to their account, but find out why they are not using their account and educate them about the other valuable services you offer. With the intelligence we gain from your members, we can set an appointment for your in-house representatives to contact and further assist them.

The agents we assign to call your inactive members require a different skill set from most other outbound call center reps. Our agents are trained to be more like consultants and their calls never take the form of pressure, but are made on behalf of your union as a “service” and done with a kid glove approach which is generating a high response rate from contacted members.